Tag: Writer’s Blog

When to use ‘has’ and ‘have’

It’s amazing how words we use every day can trip us up so spectacularly. Take ‘has’ and ‘have’ for example. Both words can be used to show possession and they are important when it comes to perfect tense. ‘Had’ is the past tense of both ‘has’ and ‘have’ ‘To have’ is a verb and as …

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Permanent link to this article: https://mcraecomms.com/?p=2249

Want to grab the headlines?

The first thing most readers notice in print or online is a headline. On the front cover of magazines these headlines are referred to as cover lines, and on a piece of marketing collateral this could be the tag line or the messaging itself. Think of your headline as your only chance at a “first …

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Permanent link to this article: https://mcraecomms.com/?p=1507

Perfecting the Press Release

Press Release

Let me start by asking you a question. Do you include press releases as part of your marketing mix? Hopefully, depending on the objectives of your organisation, the answer is an emphatic ‘yes’. If, however, you are one of those who shook their head vehemently, it may be worth re-assessing your rationale. Used effectively, the press …

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Permanent link to this article: https://mcraecomms.com/?p=1539

Maybe or may be?

As an editor I often see these words confused, however, they are not interchangeable. You can’t rely on spell-checker to flag misuse of these words either (unless you’ve made a typo) so it’s important to understand the difference between the two and know when you should use ‘maybe’ and when you should use ‘may be’. Maybe …

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Permanent link to this article: https://mcraecomms.com/?p=1848

Is your Intranet helping or hindering your company?


One of my clients has been battling with a real hot potato of an issue. The company’s Intranet is dying under the strain of old technology and the burden of increasingly weighty files that it was never designed to cope with. Added to this, there is no ownership so files that have been obsolete for …

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Permanent link to this article: https://mcraecomms.com/?p=2081

Ten tips for running a successful webinar

successful webinar

One of the most useful tools in sales is the humble webinar. I have lost count how many times sales teams got excited about running one, and then looked around the room looking for someone who (a) knows how to run one and (b) someone who can do it asap (i.e. yesterday would be really great, …

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Permanent link to this article: https://mcraecomms.com/?p=2046