Quarterly Magazine for Internal use: Global
ResMed – Medical Device Industry
Circulation and readership of the existing newsletter was at an all time low.
After some research, I identified the issue(s): Management-speak and the
focus was too US-centric. The existing newsletter was dry and unappealing.
Using magazine publishing experience, I liaised closely with Creative Director to
produce and outstanding quarterly magazine which was available in Print and Digital format.
From this …
To this …
Each quarter focussed on a different region