Branding

The Three Sixty Brand Experience

create.eviemcrae.com

Be honest, how many of you think branding is all about a company’s logo, tagline, or perhaps their typography and colour palette? I’m not here to shame you if that’s your perception. As I’ve established over the last couple of weeks, branding is continuously evolving, so it’s little wonder that many of us and our companies are …

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You don’t have to be as mad as a hatter to work in branding these days – but the ability to juggle different hats helps

create.eviemcrae.com

Last week I introduced the topic of branding. It’s one of my passions, both from a creative perspective and on a strategic level. Interestingly, the whole concept of branding changes with every company I work with because it means very different things to different organisations. Just to recap on what I said last week, branding …

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Permanent link to this article: https://mcraecomms.com/?p=2708

If Orange is the New Black, then Pink is the New Corporate

I’ve long been fascinated by perception. By that I mean the assumptions we make based on appearance. My first-hand experience of this relates to hair colour. I am one of those women who will routinely change their hair colour. There are a number of reasons why I love to do this, which I’ll save for …

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Permanent link to this article: https://mcraecomms.com/?p=3265

Branding: Where has it been and where is it heading?

Over the next few weeks I am going to be writing a lot about branding in my blog posts. It’s one of my passions and an area where I believe everyone in the organisation can ‘do their bit’ and add real value. First of all, just for fun, let’s talk about the humble origins of …

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