Tag: branding

If Orange is the New Black, then Pink is the New Corporate

I’ve long been fascinated by perception. By that I mean the assumptions we make based on appearance. My first-hand experience of this relates to hair colour. I am one of those women who will routinely change their hair colour. There are a number of reasons why I love to do this, which I’ll save for …

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Branding: Where has it been and where is it heading?

Over the next few weeks I am going to be writing a lot about branding in my blog posts. It’s one of my passions and an area where I believe everyone in the organisation can ‘do their bit’ and add real value. First of all, just for fun, let’s talk about the humble origins of …

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Have you got the message?

As I mentioned in one of my previous posts, Marketing Communications is a subset within Marketing (ie, the Promotions element of the Marketing Mix). The Marketing Communications team is responsible for promoting a targeted, consistent message to its audience. Sounds simple doesn’t it? Well yes easy enough when you know what you’re doing, but many …

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