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Author Branding/Platform

PROJECT TITLE: Create, develop and promote author brand/platform Author branding, WordPress, PR, Marketing, Social media and author services/consultation

DATE: 2015- present (ongoing)

CLIENT: Sarah Ziegel, Author

PUBLISHED BY: The Crowood Press

London-based author Sarah Ziegel engaged McRae Communications Consultancy to guide her through the process of finding a publisher for her book. We provided a range of services including consultation and guidance to her from writing her cover letter, identifying the right contacts, right through to a successful publishing contract. A Parent’s Guide to Coping with Autism was published by The Crowood Press in 2016 and is available in Waterstones and on Amazon.

We also provided invaluable insight and advice on building her author platform (WordPress and Social Media) as well as launch support, PR and editorial. Content creation, SEO, digital strategy, press clippings and editorial support


so far, poetry, eviemcrae, mcrae communications consultancy, product marketing, Amazon

PROJECT TITLE: Create a product descriptor and author bio for Amazon ebook, “So far”

DATE: 2017

CLIENT: Tina Tannous, Author


Sydney-based author Tina Tannous engaged McRae Communications Consultancy to guide her through the marketing documentation for Amazon. As with so many writers, they find it easy to write their great works, but when it comes to talking about themselves or marketing themselves, it’s something they shy away from.

We provide a range of author services and specialise in the development of ebooks, both in terms of content and in terms of marketing and promotion, formatting and cover design. Get in touch if you would like us to help with your next ebook.

“So far” is a book of poetry on sale on Amazon now.


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