Tag: blog@eviemcrae.com

Stick to the brief

The creative brief is the first step towards a successful communication campaign. Picture the scene. You have been asked to create a brochure! OK, sounds simple enough. You fire up your computer, sit down to work, then … nothing. You scratch your head for a moment asking yourself all the logical questions. Who is this …

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The role of Marketing Communications

Target your messaging

If you are someone who has already qualified in Marketing, but you also have a talent for writing or graphic design, you may find your skills can be put to good use in the Marketing Communications team. As a marketing professional you will already be familiar with the marketing mix – otherwise known as the …

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The importance of proofreading

importance of prroofreading

Never underestimate the importance of proofreading. Mistakes in grammar, spelling or punctuation will reflect negatively on the writer and the organisation. Proofreading is quality control – an essential part of day-to-day business. There are many levels of proofreading. If you work for a large, global company, chances are your communication team will have a comprehensive …

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I have to admit it! I am a huge fan of the ellipsis (or ellipses if we are using the plural). I don’t use it too often in professional writing, but I notice I am prone to using it in more casual and personal communications such as Facebook or in an email. It’s a habit …

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Is it complimentary or complementary?

Both of these spellings exist and are very often used in the wrong context; this can, of course, have a negative impact on the writer/company using the wrong version and can damage hard-won image. Complement This always has the meaning of ‘completing a set/making up a whole’. This is used when saying that a tie …

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