Tag: eviemcrae

ebooks: Could it be time to add another string to your bow?

ebook, mcrae communications consultancy, evie mcrae,

With one week to spare before the end of January, I am delighted to say I’ve been able to tick one item off, my substantial ‘To Do’ list for 2017. I’m feeling pretty pleased about this particular ‘tick’ because rewind 6 months and I wouldn’t have had the vaguest clue about how to attempt such …

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Permanent link to this article: https://mcraecomms.com/?p=3432

Is your Intranet helping or hindering your company?


One of my clients has been battling with a real hot potato of an issue. The company’s Intranet is dying under the strain of old technology and the burden of increasingly weighty files that it was never designed to cope with. Added to this, there is no ownership so files that have been obsolete for …

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Permanent link to this article: https://mcraecomms.com/?p=2081

Ten tips for running a successful webinar

successful webinar

One of the most useful tools in sales is the humble webinar. I have lost count how many times sales teams got excited about running one, and then looked around the room looking for someone who (a) knows how to run one and (b) someone who can do it asap (i.e. yesterday would be really great, …

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Permanent link to this article: https://mcraecomms.com/?p=2046

Does Pinterest interest your business?

Pinterest, Writer's Blog

A few years ago I remember being asked to do some research into the pros and cons of using Facebook within our organisation and write a report based on my findings. My marcomms team desperately wanted me to find in favour of Facebook, keen to bring our communications into the 21st Century. At the time …

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Permanent link to this article: https://mcraecomms.com/?p=2039

The fundamentals of a winning website strategy

web strategy

We now live and do business in a digital age. Quite simply, if you do not have a website – you do not exist.   A whole world will be unaware of your existence – both online and offline. You will not have the same opportunities to ‘speak’ to your audience You will not have …

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Permanent link to this article: https://mcraecomms.com/?p=2056

The benefits of hiring a copywriter for small business: Can you afford not to hire one?

If you’re a small business owner feeling stressed and stretched, juggling your time and energies just to keep up with day-to-day priorities, you may not have considered the benefits of hiring a copywriter. Perhaps, if you have fleetingly thought about hiring one, you’ve rejected the idea believing they are a luxury your business just can’t …

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Permanent link to this article: https://mcraecomms.com/?p=5222