Tag: blog@eviemcrae

Have you got the message?

As I mentioned in one of my previous posts, Marketing Communications is a subset within Marketing (ie, the Promotions element of the Marketing Mix). The Marketing Communications team is responsible for promoting a targeted, consistent message to its audience. Sounds simple doesn’t it? Well yes easy enough when you know what you’re doing, but many …

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Numbers: Make them count

Numbers: Make them count

When it comes to writing numbers and numerals in your copy there are a few points you should consider. Consistency: As is the case with all communications, the key is consistency. The best means of ensuring consistency is to make sure your rules and guidelines are written down in the corporate/house style guide. If you …

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