Copywriting essentials

Lost for words? Hire a courageous copywriter

If your business has never used the services of a good copywriter, perhaps you’re unsure of the value of paying someone to write words you believe you could write yourself. To help you, as you ponder the merits of engaging the services of a copywriter for your next big project, I’ve put together some serious and some …

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Are Style Guides old hat in a digital world?

style guide old hat

In one of my previous posts I talked about the importance of Style Guides when preparing print documents but is a Style Guide still useful when it comes to the online world and digital communications? The short answer is Yes – of course! However, for those that need more explanation, a typical style sheet is …

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Quick guide to writing a winning résumé for the tender process

My last post “Does your résumé stand out from the crowd?” looked at the differences between a CV and a résumé, outlined the information required for the different types and provided tips on showcasing your skills. If you followed the advice you should now be in possession of a stand-out résumé. However, if you are …

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Does your résumé stand out from the crowd?

What do you think of your résumé? Do you give it the care and attention it needs? After all, you’re relying on this document to get you that job you want. It’s only right you should spend a little time on it. It might help to think of your résumé as a marketing document. It’s …

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You don’t have to be as mad as a hatter to work in branding these days – but the ability to juggle different hats helps

create.eviemcrae.com

Last week I introduced the topic of branding. It’s one of my passions, both from a creative perspective and on a strategic level. Interestingly, the whole concept of branding changes with every company I work with because it means very different things to different organisations. Just to recap on what I said last week, branding …

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Branding: Where has it been and where is it heading?

Over the next few weeks I am going to be writing a lot about branding in my blog posts. It’s one of my passions and an area where I believe everyone in the organisation can ‘do their bit’ and add real value. First of all, just for fun, let’s talk about the humble origins of …

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