Writer’s Blog

Cookies …mmm

cookies

So what ‘cookies’ are we serving here? Sadly, I’m not talking the chocolate chip variety  – that was just a ruse to get you in. If you have ever used a website (yeah exactly), or have your own website, and you regularly visit overseas websites, then it’s highly likely you will have bumped into this …

Continue reading

Permanent link to this article: https://mcraecomms.com/?p=6055

Create realistic timelines for your next copywriting project

That moment when a client says, “it’s just a small project. Shouldn’t take you long,” your heart sinks right? You just know the timeline they have in mind is going to force you to cut corners or force you into some straight talking before the project’s even begun. You know what I’m talking about. As …

Continue reading

Permanent link to this article: https://mcraecomms.com/?p=5816

Every business has an ebook inside of them …

mcrae communications consultancy, ebooks, digital, create an ebook for business

They say everyone has a story or a book inside of them. It follows then, that every business has an ebook inside of them – so why aren’t more businesses creating them? Growth in ebook sales may have plateaued recently but if your business is still not producing ebooks as part of your marcomms/content marketing …

Continue reading

Permanent link to this article: https://mcraecomms.com/?p=5626

The benefits of hiring a copywriter for small business: Can you afford not to hire one?

If you’re a small business owner feeling stressed and stretched, juggling your time and energies just to keep up with day-to-day priorities, you may not have considered the benefits of hiring a copywriter. Perhaps, if you have fleetingly thought about hiring one, you’ve rejected the idea believing they are a luxury your business just can’t …

Continue reading

Permanent link to this article: https://mcraecomms.com/?p=5222

I love writing tender proposals … said no-one ever

Well, except those with masochistic tendencies perhaps. However, creating a proposal needn’t result in ulcers, lost hair and bitten nails. If you have a system or process in place before you get the ball rolling you will save you and those around you a lot of angst – not to mention putting you and your …

Continue reading

Permanent link to this article: https://mcraecomms.com/?p=3806

Lost for words? Hire a courageous copywriter

If your business has never used the services of a good copywriter, perhaps you’re unsure of the value of paying someone to write words you believe you could write yourself. To help you, as you ponder the merits of engaging the services of a copywriter for your next big project, I’ve put together some serious and some …

Continue reading

Permanent link to this article: https://mcraecomms.com/?p=3125