Giving Small Business a Big Voice
The biggest challenges our SME clients face when building their business is time, money and the personnel to provide expertise across a range of disciplines. Here at McCC we know how hard it is to compete with the big guns on limited resources so we decided to develop Become the Guru, a mini-ebook series providing the fundamentals across business and marketing communications. We wanted to provide our niche clients with the tools they need to differentiate themselves in a competitive landscape.
For the cost of an ebook, our clients and readers can up their game in terms of their communications, maximise the efficiency of their budget and hopefully, in the process, see their business /brand as something worth investing in later down the track.
Our Become the Guru ebooks are essential reading for busy writers whether you are a freelance copywriter, a ghost writer, tender writer or even an author looking for tips to build your platform – we have it all here for you.
As part of our Become the Guru series, we also have handy tips and guides in our Guru Station. Here you will find step-by-steps to walk you through a specific task or some of the trickier aspects of bringing your communications to life. Drop us a line if there is anything you would like to know how to do, and I’ll create a guide just for you. The guides published here are FREE for a limited time only.
Look out for our new series due to be launched in July 2017 – the Become the Author series – a handy collection of mini-ebooks from the McRae Communications Consultancy, designed to aspiring authors with writing and author services including Marketing, PR, Manuscript and pitch preparation.
All ebooks available worldwide from the Amazon Store. Coming to additional retailers January 2018.
Writer’s Edition – Create your first ebook: Become the author you always wanted to be,
provides an overview of the whole process including writing, formatting, design, publishing and marketing. It’s in plain every day non-techy language for the most reluctant techno-geek.
For all other countries visit your local Amazon site/ ASIN: B073RRLF5P
For all other countries visit your local Amazon site/ ASIN: B073P25L2R
Essential Copywriting: Why your business depends on it. If you want to understand the role and value of the copywriter then look no further. This provides an overview of how the copywriter can build your brand and boost your bottom line. There is also useful advice for copywriters considering striking out on their own.
For all other countries visit your local Amazon site/ ASIN: B0725VTFZC
Insider secrets … Guide to writing winning tenders. If you want to grow your business, the ability to write a successful tender is a valuable tool. At first, it may seem an arduous task with little in the way of proportionate payback, but it is a skill worth developing, and one you can draw on throughout your career.
For all other countries visit your local Amazon site / ASIN: B06XH44YJT
Feel like your business lacks presence?
Part 1 SOCIAL MEDIA
Your guide to building your online presence through social media.
For all other countries visit your local Amazon site /ASIN: B01NB0VDJ0
For all other countries visit your local Amazon site /ASIN: B01N18R359
Writer’s Style Guide: Finding your company voice
Your guide to creating an overarching Style Guide,
or project Style Sheets for all your communications.
For all other countries visit your local Amazon site / ASIN: B01N36SSY1
The Guru Station: Download your FREE Cheat Sheets here