Portfolio

Feel free to browse through a cross-section of projects. These samples simply show the diversity of projects we can create for you.  If there is something specific you would like to see, simply email us at info@eviemcrae.com

Send to Kindle

Permanent link to this article: https://mcraecomms.com/?page_id=4748

Commission: Good Health Magazine (Print & Digital)

PROJECT TITLE Commission: Medical/Sleep Health PUBLICATION Good Health (formerly owned by Channel 9.Now Bauer Media Group) PROJECT OUTLINE An interview with a sufferer of sleep apnoea, courtesy of ResMed Sleep Clinic. How to spot the symptoms.     Send to Kindle

ebook series

PROJECT TITLE Become the Guru ebook series DATE January 2017 – ongoing (One ebook each month for 12 months) PUBLISHED BY Amazon. Coming to additional retailers in June 2017 PROJECT OUTLINE An ebook series designed for sole traders and small business to equip them with the knowledge to kick-start their marketing communications campaigns – particularly …

Email campaigns, banner ads & landing pages

(Edit Page) PROJECT TITLE Banner ads, email campaign and landing pages for HP NonStop WEBSITE prognosis.com  CLIENT Prognosis PROJECT OUTLINE Following a brand refresh, the company’s websites and microsites all needed updated content based on SEO best practice. Send to Kindle

Internal Magazine: Print & Digital (Global)

PROJECT TITLE Quarterly Magazine for Internal use: Global PUBLICATION VOICE CLIENT ResMed – Medical Device Industry PROJECT OUTLINE Circulation and readership of the existing newsletter was at an all time low. After some research, I identified the issue(s): Management-speak and the focus was too US-centric. The existing newsletter was dry and unappealing. Using magazine publishing experience, I …

Website: SEO Content

PROJECT TITLE Website refresh with SEO content WEBSITE http://www.ir.com/ CLIENT Integrated Research PROJECT OUTLINE Following a brand refresh, the company’s websites and microsites all needed updated content based on SEO best practice.   Send to Kindle

Commission: Business Class Inflight (Print & Digital Magazine)

PROJECT TITLE Commission: International Property Magazine – Australian Property Focus PUBLICATION Business Class Inflight Publication: International Property Magazine DATE 2016 PROJECT OUTLINE An article focusing on the Australian Property Market Continent of Contrasts (3pp) Send to Kindle

so far, poetry, eviemcrae, mcrae communications consultancy, product marketing, Amazon

Author Branding/Platform

PROJECT TITLE: Create, develop and promote author brand/platform Author branding, WordPress, PR, Marketing, Social media and author services/consultation DATE: 2015- present (ongoing) CLIENT: Sarah Ziegel, Author PUBLISHED BY: The Crowood Press London-based author Sarah Ziegel engaged McRae Communications Consultancy to guide her through the process of finding a publisher for her book. We provided a …

Good Health Magazine

Commission: Mental Health (digital magazine)

PROJECT TITLE Commission: Mental Health PUBLICATION Ivory Magazine DATE 2016 PROJECT OUTLINE An article on the healing benefits of Bibliography (reading books). Available to view online. See link below. Bibliography: Can Reading Heal You?     Send to Kindle

Download Power Management Article by Evie McRae

Custom Publishing: Health Insurance

PROJECT TITLE Custom Publishing: Managing Editor CLIENT MBF PROJECT OUTLINE Responsible for the creative direction, content, commissioning, interviewing, flat planning, proofing, editing of various custom publications.  Examples below include 3 of 6 publications, namely Viewpoint, Working Well, Retirement Outlook, Living Well and Your Health   Send to Kindle

Annual Report

PROJECT TITLE Annual Report DATE 2011 CLIENT Integrated Research PROJECT OUTLINE Design by Patrick Jones.  In this example, you can see the company chose to provide fairly factual content, with a couple of pages given to the “marketing message”. The design is on brand and clean throughout. Annual Report Integrated Research 2011 [PDF 3.59MB] Send to Kindle

B2B Article/Government Publication

PROJECT TITLE B2B Article on Power Management PUBLICATION Environmental Management CLIENT Integrated Research   PROJECT OUTLINE When it comes to B2B it’s useful to understand the value of editorial content. Particularly when it comes to educating your audience on the benefits of your product at just the right point in the ‘buyer’s journey. The example …

Website Strategy & Content: IRi

PROJECT TITLE Website Strategy and Content Management CLIENT IRi PROJECT OUTLINE As part of the global rebrand, and drive to increase website traffic, I created SEO optimised content for the UK website. Liaising with European Directive we subsequently rolled out the new look and feel across the European website. The result was significantly increased traffic …