Tag: content marketing

Every business has an ebook inside of them …

mcrae communications consultancy, ebooks, digital, create an ebook for business

They say everyone has a story or a book inside of them. It follows then, that every business has an ebook inside of them – so why aren’t more businesses creating them? Growth in ebook sales may have plateaued recently but if your business is still not producing ebooks as part of your marcomms/content marketing …

Continue reading

Permanent link to this article: https://mcraecomms.com/?p=5626

Bringing Editorial into the Marketing Environment

Once you have worked in a publishing house, and you’ve been responsible for producing a national or international publication, your skills can be transferred pretty much anywhere in the delivery of communications, whether in corporate or private enterprise. For example, what communications project doesn’t have a requirement for project management to meet deadlines, an innate …

Continue reading

Permanent link to this article: https://mcraecomms.com/?p=2403