You will be glad to know this isn’t a post about the latest trends for the ‘stylish’ chihuahua … but, I think you’ll agree, the image does illustrate a wonderful point about the dangers of subjectivity in style. As a writer you will often find you are called upon to settle disputes, or get involved …
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The creative brief is the first step towards a successful communication campaign. Picture the scene. You have been asked to create a brochure! OK, sounds simple enough. You fire up your computer, sit down to work, then … nothing. You scratch your head for a moment asking yourself all the logical questions. Who is this …
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If you have been tasked with developing the promotional angle for the latest product release there are many factors to take into consideration long before you get creative. Hopefully, if you are in a switched on organisation, the marketing communications team will be involved from the earliest stages. At the very least, ensure your Product …
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As I mentioned in one of my previous posts, Marketing Communications is a subset within Marketing (ie, the Promotions element of the Marketing Mix). The Marketing Communications team is responsible for promoting a targeted, consistent message to its audience. Sounds simple doesn’t it? Well yes easy enough when you know what you’re doing, but many …
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Yes, Nike made it look so easy with their ‘Just do it’ tagline. It still resonates today, yet believe it or not that tagline was launched on the world over 25 years ago. The tagline was a success because it was short, easy to remember. The meaning was simple and clearly understood. It was to …
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If you are someone who has already qualified in Marketing, but you also have a talent for writing or graphic design, you may find your skills can be put to good use in the Marketing Communications team. As a marketing professional you will already be familiar with the marketing mix – otherwise known as the …
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