I’d say it was about 10 years ago when I noticed a change in writing roles and position descriptors. Writers and communication specialists were no longer just expected to provide content for marketing communication campaigns or editorial for magazines. Strategy and deliverables didn’t stop with printed brochures on good paper and quality giveaways. It had …
Marcomms
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Social Media Marketing
So what is your opinion about social media marketing? Is your company committed to the cause, or skirting around furtively at the sidelines, not sure whether to jump in or run away? Having researched the benefits and pitfalls of social media as part of the marketing strategy, it is apparent that there is huge potential, …
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All in a day’s work
When I meet people for the first time, they always ask “what do you do for a living?” Many people who know me, personally and professionally, know that I am a “writer”. A few of my friends, family and colleagues may even go one step further and acknowledge in hushed tones that I have “something …
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Do you have DMs with your customers?
If you are nervously wondering whether you and I need to have a ‘deep and meaningful’ conversation, don’t worry. I am referring to another type of DM – the kind that allows you to talk directly to your customers – Direct Marketing (DM). The subject of DM seems to polarise opinion. There are those who …
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