I get it. You’re one of those individuals who was happy in that beautiful world of print and gorgeous papers and textures. The touchy feely stuff. Then, sigh, your world changed and you had to embrace the new world or risk becoming as redundant as an 80s mix tape. Fast forward a few years and …
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I’d say it was about 10 years ago when I noticed a change in writing roles and position descriptors. Writers and communication specialists were no longer just expected to provide content for marketing communication campaigns or editorial for magazines. Strategy and deliverables didn’t stop with printed brochures on good paper and quality giveaways. It had …
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So what is your opinion about social media marketing? Is your company committed to the cause, or skirting around furtively at the sidelines, not sure whether to jump in or run away? Having researched the benefits and pitfalls of social media as part of the marketing strategy, it is apparent that there is huge potential, …
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As I have mentioned in previous posts, if your company does not have a website or any sniff of an online presence, then for a large percentage of the population, your company and the great services or solutions it sells, simply does not exist. So let’s assume you have decided to develop that website. You …
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